Leadership in Uncertain Times

Even the staunchest optimist would have to admit that we are in some difficult times. It is up to those of us in leadership positions to bring our companies and our nation through these times to prosperity and abundance again. There are a few tings that we can do to assure that we are leading effectively and toward prosperity.

1). Lead, don’t follow. Remember that it is your job to lead your company forward, not to follow the corrupt politicians and greedy traders on Wall Street. Let your employees know that, while things are, indeed, rough out there, your company intends to win in these difficult times.

2). Don’t be greedy. The spectacle of CEOs taking multi-million dollar payouts when their companies are failing is not only disgusting, it is very dangerous, not to mention immoral. It is dangerous for several reasons. First, it invites greater government intervention in corporate decisions. Second, it incites fury. While the time in America is not here where CEOs are pulled from limos and killed in the streets, this has happened at many other periods of history throughout the world. And some of the most dangerous words in the English language are: “It can’t happen here.” Third, it takes needed capital from the company.

You must show leadership by sharing the pain of all stakeholders with them. If your employees and stockholders or members of your firm are suffering, you shouldn’t be taking major bonuses. Use your head.

3). Don’t be stupid. Keep in mind that every single decision you make is a public relations and employee relations decision. If you’re one of the “C” Level executives who has been foolish enough to surround yourself with “yes” people and butt-kissers, get a clue and fire them! It is time that leaders realized that they are nothing without their employees. It is also time to realize that employees may stick with an uncaring and arrogant executive in the tough times because jobs are scarce. But executives also need to realize that their best employees always have other options and that, even for their mediocre employees, there will come a time when changing jobs is much easier. Good employee relationships now will help assure that you make it through these times, and continue to prosper when the tough times are over.

The same holds true of customers, only more so. Customers will not stick with a company in tough times unless that company has built solid customer relationships. And don’t think that doing things like taking a big bonus when you’re laying people off isn’t both known and taken into account by the public when making decisions about which stock to invest in, which product to buy, and which companies they favor.

4). Get out of La-La Land. I see far too many “C” Level executives living in a world of their own. We had one of our Executive Round Tables about 8 months ago where I and a couple of our clients predicted the mess we’re in now. One of our “C” Level executives was furious. He spouted the party line that everything was solid and it was simply “Liberal propaganda” that things were getting close to a dangerous point. Well, I’m not a Liberal, although I don’t have the unreasoned hatred for Liberals that so many seem to have. Neither were the other people predicting this mess. But the reaction of reactionaries tends to be to discount any truth or facts that don’t fit with their world-view. Their mind is made up. Who needs facts?

A leader is intelligent and farsighted enough to recognize when things are going downhill and takes effective action, not burying his head in the sand. The CEO who got upset with us has landed at a company as its CEO now. I sincerely hope for the sake of his stockholders that he has taken his head out of the sand (or certain parts of his anatomy) and is operating on reality instead of ideology. Save ideology for arguments over adult beverages. Practice pragmatism and reality in running your company.

5). Practice prosperity thought and behaviors. One of the more foolish things that executives can do in tight times is to panic and act like the sky is falling. Reality: America and American companies have weathered tough times before and they will this time. Keep in mind that a good deal of the panic out there is manufactured by the political candidates and the media. It gets candidates elected and sells product for the media.

Instead of buying into the hype, as a leader you need to both keep calm and convey calm to your employees, your customers, the public at large and the markets. Wall Street is a place where emotion rules. The stock price of a company has little to do with its actual prospects but, rather, with a perception as seen by highly emotional traders. This has very little place in your boardroom. See the whole picture. Operate with logic and calm. And believe in the future of your company and the free market system as a whole. Walk and talk prosperity and abundance and they will be yours. Don’t commit fraud, of course, or lie to people, but put on the best honest face possible and believe that you will come through any troubles.

6). Fight government interference. Finally, we are in a position to have a great deal of influence on how far the government gets to stick its very large nose into our businesses and lives. Keep them out of it as far as possible! Don’t support government intervention.

In a free market system government intervention is deadly. It makes losers out of winners and winners out of losers. We know best how to run business, the government doesn’t. And, look, none of the candidates running for the top offices, and very few of the Congressional candidates have ever actually run a highly successful business. Contrary to propaganda, government and business are two highly different entities. While the government and businesses have been getting in bed with one another a great deal recently, this is a loss for everyone. For the people, it curtails our civil rights and freedoms. For businesses it curtails our rights to run our businesses the way we believe will generate the best cash flow. Businesspeople who support government intervention would do well to remember the old adage about government and business. Getting in bed with the government is like getting in bed with a hippopotamus. It is very warm and comfy until the hippo roles over.

Now go out and lead!

J.